Master Your Skills

We live in the digital era, and being in the digital generation, we cannot deny the effect it has on our personal and professional life. Every coin has two sides, similarly, if heads help us to connect around the globe, so tails help the business to grow multifold by using digital marketing. Marketing in this age, is not restricted to the field only. It has increased its arena, which we call Digital Marketing.  Digital Marketer has to have the special skills to get the best outcome.  There are four skills which need to be mastered.

Digital Marketing is itself vast and needs to be implemented in a planned manner with proper execution to achieve the desired outcome.

SEO (Search Engine Optimization) 

In layman language, it is an unpaid practice which helps in getting more traffic to a website using some important keywords in a web search engine result like Google, Yahoo, and Bing etc.  It is a set of techniques, tactics and strategies which results in getting high rank in the result of web search. It also refers to as natural or earned results.  The more high ranking a website have in the search page, the more number of visitors it would have. SEO helps a website to be easily accessed by the search engine and thus, it leads to more number of chances to be found by the search engine. SEO is applicable for all kind of searches be it image search, video search etc.

SEO follows two practices to increase the visibility of a website i.e. white hat and black hat.  In which white hat gives the stable and lasting growth in terms of ranking.  White hat uses quality content development, Optimization and restricting Of Website HTML. It follows the guidelines of a search engine in comparison to Black hat Practice.

Pay-per-click (PPC)

Pay-per-click also known as Cost per click. It is a way to direct traffic or to increase the visitors to a site by paid means. It is an internet advertising process in which website place their company ads in the search engine and pays only for the number of times the ad is clicked. It is referred to as buying the visits to your site rather than getting the traffic organically. It is mostly associated with the top search Engines like Google Ads and Microsoft Bing Ad words. In comparison to the SEO where the emphasis was on key words, here the content sites charges a fixed amount from the advertiser per click. The Social media giants like Facebook and Twitter are also following the Pay per click method.

Websites can also offer PPC ads. Websites advertisements use a Keyword which matches from the advertiser’s keyword list.  These advertisements are also known as Sponsored ads.

Content Managers 

Digital Marketing is nothing without good Content. A website has to be updated with the relevant information. A web content Management is designed to manage the content of the website which is also known as CMSes.  Text, Photos, videos, graphics, maps and codes comes under the web content.

Content on the website should be updated and relevant.  Content plays a pivotal role in Marketing as it fetches results from SEO. Content helps in driving the traffic to the site as the mediums have changed. A large population use tablets and smartphones and search the data.

UX designer and Developer 

UX Designer plays a very important role in building the website. It influences the decision making power by the Information, content, architecture and usability of the website.  UX Designer has the keys to your website. They create the website in such a manner that it meets the needs of both user and business which is known as sweet spot. Sweet spot let the user get what they want and let the business achieve its goals. Designer creates the website by keeping the thinking and behavior of the user in mind.

5 Social Media Marketing Trends

2016 turns out to be a wonderful year for all the social media marketing industry. Trends of social media marketing has changed a lot in this year. People from different age groups warmly welcomed the new technology to enter their world. Social media is now providing new shortcuts and easy steps in this era of technology, especially to the people who use it as a tool of marketing.

Here are few new social media marketing trends which people are using worldwide to create a better communication level with audience.

Click Bait

Very few of you is familiar to this term but a lot of people are not aware of what click bait is and how it works. Click bait is an expressing term which describes the web content, the aim of click bait is to generate online advertising resources, which mainly focused on the quality and authenticity of the content. In simple words click bait consists sensational headlines and eye catching pictures to attract clicks. Click bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Inter Platform Connect

Inter Platform Connect is a simple name which basically refers to social media websites and the main aim of social media website is to connect people with each other. It’s been quiet long that social media websites are gaining good hype. People wants to share, express and communicate with the help of social media website. Similarly, for social media marketing it works like a bridge which connects your brand with people and develop a relationship of trust.

Carousel Ads

People these days are so indulged with social media marketing also in this year we have observed a number of people who are getting influenced by the Carousel ads. Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product. It’s not a new feature on social media but in past one year people used it so frequently to grow their business and to gain followers.

Promotions

Let’s start with history, in the past we use to do the promotions by usually going out and telling each and every person about the product to create word of mouth among people. By doing promotions we raise the number of customers and make them aware about the brand, to generate sales and to create loyalty towards the brand. But social media marketing changed the entire concept of the promotions as the brands started doing promotions online and promoting the products in the social media groups. Social media marketing created a scenario in which the communication between the customer and brand develops online.

Stay Live

When it comes to social media marketing then one should always stay live and updated on the social media this is the new funda of google generation. Similarly few social media websites comes up with the concept of stories and live videos in which the people started updating about their life. It gives a positive start to the social media marketers, brands started putting live videos and stories of their products and new releases. This trend gave birth to a new way of marketing on social media websites.