5 Social Media Campaign Ideas for 2017

5 Social Media Campaign Ideas for 2017

These days’ social media marketers can influence sentiments of anyone very easily as its having a good reach all across the globe. When we talk about the social media campaigns, one should always make sure that developing a trust and validity thing with the client is the most important work which needs to be follow. Also,

being a social media marketer or an agency you must inject creativity, innovation, and uniqueness while planning a social media campaign.

Let’s start with exploring few of the most impeccable ideas for crafting unmatched social media campaigns. Come up with a brilliant campaign to draw more users and convert them into customers for your business.

1.       Promote a Social Cause 

In order to produce some incredible user engagement with your social media campaign, you must focus on designing the one idea that promotes a social cause. This kind of campaign lets the target audience engaged with your brand by running one of its kind contest and you are also capable of fulfilling a noble cause like charity or funding for a non-profit organization. You can browse the web and you’ll get “N” number of ideas by NGO’s who have used this strategy and boosted their marketing presence.

2.        Start Seasonal Fan Contest

Launching a seasonal fan contest campaign can do wonders for your marketing plan. It not only gives ready-made content, in fact, it brings tremendous user engagement and brand exposure. When you encourage your social media followers (whether on Facebook, Twitter or Instagram) to participate in the campaign using your brand based hashtag, it automatically leverages on boosted engagement. It builds credibility and loyalty of audience with your brand.

3.       Giveaway Announcements

If you want to invoke a new enthusiasm in your followers, start a comment giveaway contest. It will charge them up and will boost engagement on your page. This opportunity compels fans to get engaged with your brand. Moreover, in order to find out the right answers, they will also visit the website. So, there will be an increased traffic to the site as well.

4.       Campaigns With Blend Of Emotions

You can do this by creating lovely videos having an emotional touch or photos, pins, tweets etc. Like one of the most renowned brand Burberry had done a few years back with their social media campaign ‘From London with Love’. The campaign was crafted telling a story of a young couple falling in love. And the brand did a wonderful job by designing an amazing and emotional video. The campaign got viral and the video received millions of views on YouTube.

5.       Video Based Campaign 

The video is the top most shareable content form on Social Media. And when it comes to social media campaigns, the best ones include video-based campaigns in some way. Include the fun filled or informative videos that audience may find interesting to be shared. Many brands use this strategy in promoting their brand and to take it reach on the next level.

4 Don’ts of Social Media Marketing

4 Don’ts of Social Media Marketing

Social media do not need any introduction itself as everyone these days is related to it in every manner, especially, organisations and business. Social media is divided into many different parts as everyone wants to jump on the bandwagon of making their brand presence felt on social networks. Most importantly, it’s a communication tool like anything else. Below are the 5 things not to do on social media for your business.

1.       Don’t promote yourself too much

Have you ever been to a get together and there is someone who talks about himself only not about the other things and then you look around the room for someone who can be more interesting to talk about things and different topics, exactly this what happens on social media if you keep on promoting your own things and don’t talk about the other things on your fan page. Social media marketing is all about your customers. If you are only talking about yourself, you’re doing it wrong. Always be polite, ask different questions, offer value in the form of content and links, and then, add a story or two about you and your life (or business). It’s a nice gesture of showing respect to your followers. 

2.       Too Much Sharing 

You might have heard that too much sharing is a positive point for a social media page but too much about yourself only can be a negative point for any social media influencer. There's a thin line, though, between being engaging and sharing too much. A good rule of social media marketing is to think of what you're posting as if it's a personal message going out to your most important client or a mentor. If you wouldn't say it in front of people who are valuable in your business, keep it off social media sites.

3.       Less “HASHTAGS” 

Hashtags are used by people to make their post look fancy and different but if it comes to social media marketing then the main purpose of hashtags is that it helps people to find the conversations easily, for example- #Socialmediamarketing.  Too much hashtags in your social media marketing posts seems desperate and old school it will seems like person is trying to gain attention that too unnecessarily. If one keep on doing using too much hashtags in their post it will give a negative impact on his business.

4.       Don’t Buy Followers 

Buying fake followers is the new trends for the social media pages as it’s a cheat code for their small business games. For small business, it will look very tempting to buy followers but on the other side of the coin it’s like a cheating which one is establishing. It looks good that you’re having 1,000 followers on your page but what will you do if your true followers will discover the fake followers on your profile, exactly it will give a negative impact to your trust worthy followers. So, try to focus on your work and build your genuine followers. It will give you a positive impact in the long run of social media marketing.

5 Social Media Marketing Trends

2016 turns out to be a wonderful year for all the social media marketing industry. Trends of social media marketing has changed a lot in this year. People from different age groups warmly welcomed the new technology to enter their world. Social media is now providing new shortcuts and easy steps in this era of technology, especially to the people who use it as a tool of marketing.

Here are few new social media marketing trends which people are using worldwide to create a better communication level with audience.

Click Bait

Very few of you is familiar to this term but a lot of people are not aware of what click bait is and how it works. Click bait is an expressing term which describes the web content, the aim of click bait is to generate online advertising resources, which mainly focused on the quality and authenticity of the content. In simple words click bait consists sensational headlines and eye catching pictures to attract clicks. Click bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Inter Platform Connect

Inter Platform Connect is a simple name which basically refers to social media websites and the main aim of social media website is to connect people with each other. It’s been quiet long that social media websites are gaining good hype. People wants to share, express and communicate with the help of social media website. Similarly, for social media marketing it works like a bridge which connects your brand with people and develop a relationship of trust.

Carousel Ads

People these days are so indulged with social media marketing also in this year we have observed a number of people who are getting influenced by the Carousel ads. Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product. It’s not a new feature on social media but in past one year people used it so frequently to grow their business and to gain followers.

Promotions

Let’s start with history, in the past we use to do the promotions by usually going out and telling each and every person about the product to create word of mouth among people. By doing promotions we raise the number of customers and make them aware about the brand, to generate sales and to create loyalty towards the brand. But social media marketing changed the entire concept of the promotions as the brands started doing promotions online and promoting the products in the social media groups. Social media marketing created a scenario in which the communication between the customer and brand develops online.

Stay Live

When it comes to social media marketing then one should always stay live and updated on the social media this is the new funda of google generation. Similarly few social media websites comes up with the concept of stories and live videos in which the people started updating about their life. It gives a positive start to the social media marketers, brands started putting live videos and stories of their products and new releases. This trend gave birth to a new way of marketing on social media websites.