5 Ways to Maintain Your SEO Rankings after Reaching the Top

5 Ways to Maintain Your SEO Rankings after Reaching the Top

If you are going through this blog, you’re probably on the way to your success. Your website has achieved the desired number one spot in the search results for its targeted keyword. Now, when people type in what you want them to type in, the first thing they see is your website. Yes, it must feel really good, but does it mean that your job ends here? Certainly not! Even if you have reached the top, you must maintain your SEO rankings and this still requires a lot of work.

Your rankings will always require attention and this is exactly why we have decided to provide you with 5 useful tips about maintaining them at the top.

-          Google Analytics

Use Google analytics intelligence events to track the visitors on your website. If you have a website and are ranked number one, you surely know about Google Analytics. However, you may have heard of this tool but only the most experienced marketers know everything it offers. Google Analytics has a feature called Intelligence Events. This feature will allow you to monitor the changes that occur in your analytics and will virtually alert you if your traffic has changed. Additionally, Intelligence Events has the ability to let you specify your own alerts. Now you get the chance to configure a program to notify you if your revenue changes.

-          Internal Linking 

When you lead your website to the top, you must have spent a lot of time on internal linking. Now you probably have a post or two that are ranked extremely high for some particular keyword and this is why you have to link to your content yourself. When doing this, make sure that you don’t overdo it. Google tends to see overabundance of links as an unnatural thing and may penalize you for it. The best strategy to use is the one that seems most natural. This is why you should use every chance to link back to the post in the number one position when producing new content but remember to mix the anchor text in order to not use the same word or the same phrase when linking back.

-          Maintain Speed

Always maintain the speed of rankings it inversely depends on site speed (Check your site speed here) and you already know it. A part of the reasons why you are so high in the SEO list is undeniably the speed of your site. But, as you get on a higher level, your site is growing too and more and more plug-in, content and widgets are added to it. Do not lose the top spot by overwhelming your website and slowing it down. Make sure that the technology you are using is caching in order to prevent reloads and help speed up site load times. Also, your images have to be optimized for websites. Use Photoshop to save images that are optimized. If you want to get information about the speed of your site, use Google Analytics and the Google page speed tool. This can also provide you with some advice on how to speed up your site.

-          Optimize  Title and Description

When on the top, make sure that no one brings you down. Make sure that your link is more clickable than those of your competition and do this by analyzing your click-through-rate. There is a tool to help you do this and its name is Google Webmasters. If you notice that the CTR for a certain keyword is dropping, there is a chance that your rank will drop too. This is why you optimize your title and the meta description.

-          Focus on Generated Content

Focus on user-generated content User-generated content is the content that appears in the forms of reviews and feedback. Try to encourage this because it builds loyalty to your site and people tend to re-visit a site they started a discussion on.

5 Social Media Marketing Trends

2016 turns out to be a wonderful year for all the social media marketing industry. Trends of social media marketing has changed a lot in this year. People from different age groups warmly welcomed the new technology to enter their world. Social media is now providing new shortcuts and easy steps in this era of technology, especially to the people who use it as a tool of marketing.

Here are few new social media marketing trends which people are using worldwide to create a better communication level with audience.

Click Bait

Very few of you is familiar to this term but a lot of people are not aware of what click bait is and how it works. Click bait is an expressing term which describes the web content, the aim of click bait is to generate online advertising resources, which mainly focused on the quality and authenticity of the content. In simple words click bait consists sensational headlines and eye catching pictures to attract clicks. Click bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Inter Platform Connect

Inter Platform Connect is a simple name which basically refers to social media websites and the main aim of social media website is to connect people with each other. It’s been quiet long that social media websites are gaining good hype. People wants to share, express and communicate with the help of social media website. Similarly, for social media marketing it works like a bridge which connects your brand with people and develop a relationship of trust.

Carousel Ads

People these days are so indulged with social media marketing also in this year we have observed a number of people who are getting influenced by the Carousel ads. Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product. It’s not a new feature on social media but in past one year people used it so frequently to grow their business and to gain followers.

Promotions

Let’s start with history, in the past we use to do the promotions by usually going out and telling each and every person about the product to create word of mouth among people. By doing promotions we raise the number of customers and make them aware about the brand, to generate sales and to create loyalty towards the brand. But social media marketing changed the entire concept of the promotions as the brands started doing promotions online and promoting the products in the social media groups. Social media marketing created a scenario in which the communication between the customer and brand develops online.

Stay Live

When it comes to social media marketing then one should always stay live and updated on the social media this is the new funda of google generation. Similarly few social media websites comes up with the concept of stories and live videos in which the people started updating about their life. It gives a positive start to the social media marketers, brands started putting live videos and stories of their products and new releases. This trend gave birth to a new way of marketing on social media websites.