5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

4 Don’ts of Social Media Marketing

4 Don’ts of Social Media Marketing

Social media do not need any introduction itself as everyone these days is related to it in every manner, especially, organisations and business. Social media is divided into many different parts as everyone wants to jump on the bandwagon of making their brand presence felt on social networks. Most importantly, it’s a communication tool like anything else. Below are the 5 things not to do on social media for your business.

1.       Don’t promote yourself too much

Have you ever been to a get together and there is someone who talks about himself only not about the other things and then you look around the room for someone who can be more interesting to talk about things and different topics, exactly this what happens on social media if you keep on promoting your own things and don’t talk about the other things on your fan page. Social media marketing is all about your customers. If you are only talking about yourself, you’re doing it wrong. Always be polite, ask different questions, offer value in the form of content and links, and then, add a story or two about you and your life (or business). It’s a nice gesture of showing respect to your followers. 

2.       Too Much Sharing 

You might have heard that too much sharing is a positive point for a social media page but too much about yourself only can be a negative point for any social media influencer. There's a thin line, though, between being engaging and sharing too much. A good rule of social media marketing is to think of what you're posting as if it's a personal message going out to your most important client or a mentor. If you wouldn't say it in front of people who are valuable in your business, keep it off social media sites.

3.       Less “HASHTAGS” 

Hashtags are used by people to make their post look fancy and different but if it comes to social media marketing then the main purpose of hashtags is that it helps people to find the conversations easily, for example- #Socialmediamarketing.  Too much hashtags in your social media marketing posts seems desperate and old school it will seems like person is trying to gain attention that too unnecessarily. If one keep on doing using too much hashtags in their post it will give a negative impact on his business.

4.       Don’t Buy Followers 

Buying fake followers is the new trends for the social media pages as it’s a cheat code for their small business games. For small business, it will look very tempting to buy followers but on the other side of the coin it’s like a cheating which one is establishing. It looks good that you’re having 1,000 followers on your page but what will you do if your true followers will discover the fake followers on your profile, exactly it will give a negative impact to your trust worthy followers. So, try to focus on your work and build your genuine followers. It will give you a positive impact in the long run of social media marketing.

6 Ways to Conquer Facebook Marketing

           6 Ways to Conquer Facebook Marketing

Talking about social media world we are living in, it is everywhere around us. One moment we use Facebook and the other moment we start using twitter or other app like Instagram or Snapchat. Social media platforms have a massive presence of online users.  And this has turned these platforms into a stage which have huge potential in terms to disseminate information to a larger section or in other way round to get the public know about the product or services that we are offering as a business. But game changes when it becomes business page rather than a personal profile. And to name every single social media platform we have, has its own set of rule to conquer the platform be it Facebook, twitter, Instagram or any other Social media platform.

When it comes to promote the brand and do the marketing for it on the digital platform, we need to have the set of rules.  Facebook has its own arena, and has its own rules and regulations to stay in the race.

Facebook is a much changed medium in comparison to what it started with. It has grown bigger and still growing.  There are pages, groups and ads to look for the marketing thing. But to make the maximum utilization of the medium varies on several factors. When you have idea of the Facebook tools, you need to use it to the maximum to get the best return on investment from Facebook marketing. There are some strategies and rules to be followed for marketing strategy for Facebook.

Awareness about your Target Audience

Knowing your target audience on a specific social media platform like Facebook is necessary to go ahead with the marketing plan. There comes the role of Facebook demographics and the brand intelligence about customer’s profile which will help you to know where your target audience would be. Facebook audience insights further helps you in getting the minute details about your target audience. This is really helpful when you need to determine what kind of content would be the effective for your business.

Selling should not be on Priority

Facebook algorithm was changed at the end of the year 2015 favoring the brand content rather the content that drive sales and thus it changed the way a post should be posted. Facebook wants the post should have the content that can be seen, read, like and share by the online users of the Facebook. So a post should not directly aim to sell. Post the content that helps the brand to put in front of the new eyeballs and extend the brand awareness on Facebook

Content is the Master Key

Facebook post should engage the audience and encourage them to participate in your Facebook conversation and help the brand by sharing the content. Content of posts should update the consumer and let them help the word.  In order to get the maximum reach, the post content is the most important thing. On Facebook, here are four ways to present your content i.e. Videos, pictures, link and the text. As per the study of Socialbaskers, video is the most engaging content followed by the text, links and pictures. Before posting, do invest your time to analyze your audience and its behavior towards your business. Another thing to keep in mind is that post the data that would have the interest of public. The post should be catchy and should grab attention of your audience from first three to four words of the post. Online users have less attention span, so it is wise to maintain the content of post succinct and useful to the user.

It is also advisable to respond on the post. It is not fair on your brand image if you are not responding on your posts if there is anything asked by the user.  You need to be frequent in terms of reply if any conversation is started under your brand page

Pinned Posts

A pinned post shows always at the top of your business page and would not come down even if you post any new content.  And thus it helps your potential followers to like your page. If you want to share some information regarding any campaign or activity, you can pin it and let the users know about it.

Space out Your Post

Facebook posts should be done at regular intervals. Post has the chances to make it to the top when your target audience is the most active. Some research is to be done to know the behavior of your target audience.  In general, the research concludes that the most appropriate time to post on Facebook is Thursday or Friday in afternoon 1 to 3 PM. Make a plan for your Facebook posts and create a road map for covering number of topics. For e.g. if you are in the fashion industry, you need to post updates about the fashion vogue and all. Make a content calendar and assign what to post on different days of the week.

Hashtags on Facebook

Hashtags is not the sure shot formula to get the maximum number of views. Because on Facebook, post without hashtags perform better than the posts with hashtags. So you need to consider the use of hashtag to do the branding on Facebook. Some brands do use Hashtags because they are synonyms with the brand.