5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

4 Don’ts of Social Media Marketing

4 Don’ts of Social Media Marketing

Social media do not need any introduction itself as everyone these days is related to it in every manner, especially, organisations and business. Social media is divided into many different parts as everyone wants to jump on the bandwagon of making their brand presence felt on social networks. Most importantly, it’s a communication tool like anything else. Below are the 5 things not to do on social media for your business.

1.       Don’t promote yourself too much

Have you ever been to a get together and there is someone who talks about himself only not about the other things and then you look around the room for someone who can be more interesting to talk about things and different topics, exactly this what happens on social media if you keep on promoting your own things and don’t talk about the other things on your fan page. Social media marketing is all about your customers. If you are only talking about yourself, you’re doing it wrong. Always be polite, ask different questions, offer value in the form of content and links, and then, add a story or two about you and your life (or business). It’s a nice gesture of showing respect to your followers. 

2.       Too Much Sharing 

You might have heard that too much sharing is a positive point for a social media page but too much about yourself only can be a negative point for any social media influencer. There's a thin line, though, between being engaging and sharing too much. A good rule of social media marketing is to think of what you're posting as if it's a personal message going out to your most important client or a mentor. If you wouldn't say it in front of people who are valuable in your business, keep it off social media sites.

3.       Less “HASHTAGS” 

Hashtags are used by people to make their post look fancy and different but if it comes to social media marketing then the main purpose of hashtags is that it helps people to find the conversations easily, for example- #Socialmediamarketing.  Too much hashtags in your social media marketing posts seems desperate and old school it will seems like person is trying to gain attention that too unnecessarily. If one keep on doing using too much hashtags in their post it will give a negative impact on his business.

4.       Don’t Buy Followers 

Buying fake followers is the new trends for the social media pages as it’s a cheat code for their small business games. For small business, it will look very tempting to buy followers but on the other side of the coin it’s like a cheating which one is establishing. It looks good that you’re having 1,000 followers on your page but what will you do if your true followers will discover the fake followers on your profile, exactly it will give a negative impact to your trust worthy followers. So, try to focus on your work and build your genuine followers. It will give you a positive impact in the long run of social media marketing.