Tuesday 27 December 2016

4 Do’s of Social Media Marketing



4 Do’s of Social Media Marketing 

We all are human beings and making mistakes is a part of our life. We all make mistakes at every stage of life even as marketers and it’s important that we not only learn from those mistakes but share with others so that they can avoid them.  In my last blog I’ve shared with you that what not to do for social media marketing and now I’m sharing what one should do for social media marketing. I hope that by the end of 2016 you guys will follow it and try to improve. Here I’m mentioning few tips for all of you I hope that it will entertain you well.

1.       Save Time, Re-purpose Content

People always say that work smartly as there’s a difference between hard work and smart work. While people waste their time on working hard and end up with zero results. For social media marketing, you need smart work to trace your followers. It’s a great tactic to re-use your old content but make sure to change the elements of your content before making it live. Simply spitting out the same information over and over again will not work.

2.       Interaction 

True interaction via social media can be a tough tactic for many marketers to master.  Finding the correct balance of self-promotion and intriguing content that inspires action can be very instrumental in using social media appropriately.  Take some time to comment or interact with your current clients and prospective clients to show that you’re there, and you care about what they are saying.  A simple tactic is to ask questions that inspire a response
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3.       Go for Multiple Media

Social media users are interested in fresh new ways of presenting content and ways that they can share it with their networks.  In fact, certain forms of media such as info graphics or videos have a tendency to be much more shareable and appealing.  Try to incorporate some new media types into your social media content plan for the year.

4.       Go with the Flow

If you’re like us you have multiple audience members to provide information to online.  This could be different verticals or even different departments within a single organization.  Do your homework, what sites do your different audience members participate in and what topics are of importance to them.

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