5 Ways to Run Social
Media Contest
Social media contests are the most trending activity on
social media. In a way we can say that contest is one of the most emerging way
to increase footfall on your social media platform. Running a social media
contest is a new way which boost up your business, also it increase list of
subscribers, get new twitter and facebook followers plus one can get more re-tweets
and likes on the page and can create a fun experience in the process. In this
blog, we are sharing 5 recommendations, choices for you to consider, and
options to keep in mind when you’re running or going to run a social media
contest for your own business.
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Know what you want
Are you trying to get newsletter subscriptions, expose
certain products, gain brand recognition, or drive up Facebook fans? Knowing
what your goals are will guide the process.
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Choose
the type of contest
Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.
Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.
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Decide
how long the Contest will Run
If you’re running a photo or video contest, stretch contests
out longer by having several rounds of voting. Even if you don’t have a huge
budget but just want to spur some engagement, you can also do a flash contest. These
contests – often one-day contests done every week or two – brings small bursts
of engagement without emptying your marketing budget.
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Choose a
Platform
Decide whether you want the contest to run on Facebook,
Pinterest, Instagram, Twitter, etc. Choose one and stick to it, though you can
still cross-promote your contest on other social networks. Want an all-encompassing
campaign? Popular options for contests include Rafflecopter, Offerpop, Votigo,
PunchTab, PromoSimple and Giveaway Tool. Many have free trial plans or versions
that are free for up to a specified number of entries. Some have forms and
templates.
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Create a
plan for Artwork
Depending on which platform you use, you may need to set
aside some time and resources to create artwork for the contest. Some images
need to be customized for different platforms.
