5 Ways to Run Social Media Contest

5 Ways to Run Social Media Contest

Social media contests are the most trending activity on social media. In a way we can say that contest is one of the most emerging way to increase footfall on your social media platform. Running a social media contest is a new way which boost up your business, also it increase list of subscribers, get new twitter and facebook followers plus one can get more re-tweets and likes on the page and can create a fun experience in the process. In this blog, we are sharing 5 recommendations, choices for you to consider, and options to keep in mind when you’re running or going to run a social media contest for your own business.

-           Know what you want

Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? Knowing what your goals are will guide the process.

-          Choose the type of contest
     
      Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.

-          Decide how long the Contest will Run

If you’re running a photo or video contest, stretch contests out longer by having several rounds of voting. Even if you don’t have a huge budget but just want to spur some engagement, you can also do a flash contest. These contests – often one-day contests done every week or two – brings small bursts of engagement without emptying your marketing budget.

-          Choose a Platform

Decide whether you want the contest to run on Facebook, Pinterest, Instagram, Twitter, etc. Choose one and stick to it, though you can still cross-promote your contest on other social networks. Want an all-encompassing campaign? Popular options for contests include Rafflecopter, Offerpop, Votigo, PunchTab, PromoSimple and Giveaway Tool. Many have free trial plans or versions that are free for up to a specified number of entries. Some have forms and templates.

-          Create a plan for Artwork

Depending on which platform you use, you may need to set aside some time and resources to create artwork for the contest. Some images need to be customized for different platforms.

5 Social Media Engagement Tactics

5 Social Media Engagement Tactics

Nowadays, we all are living into an era of social media. As we all know, social media is one of the most powerful tool which help one to increase its social media presence and gives exposure to your brand. It’s so simple to promote your brand over social media all it take is social media engagement. One can simply tell this to its readers by following simple steps. This blog describes 5 social media engagement tactics for improving and increasing your engagement with your followers.

-          Post Frequently and Consistently

The key to successful social media marketing is to post often. The more you post, the more engagement you will likely have. Most companies around the globe have a social media presence of some type. It is easy to go unnoticed among the crowd if a company doesn’t stay active by posting new and meaningful content both frequently and consistently. If you expect people to engage with you, then you need to maintain your presence by posting frequently. Since posting on social media multiple times a day is a little difficult, why not make it easier for yourself? You can use a tool to help you to post on multiple social media platforms in advance.

-          Create and Join Groups and Forums

The roles of forums and groups in social media have increased dramatically in recent times. Numbers of forums, communities, and groups on social media are increasing at a high rate and are expected to continue to do so. There are over 2 million groups on LinkedIn alone and that number only increases when we include the groups on Facebook and other social networking sites. The key for marketers to succeed in these forums and groups is to join a conversation rather than starting it. Instead of promoting products or creating a large group, which gets difficult to control, it’s important to create a relatively small but active group.

-          Q&A Sessions

The key to making any social media marketing campaign successful is to engage the audience. The more engagement, the more buzz is created which helps a company to keep its name in the forefront of the mind of the customer. Question and answer sessions allow a company to have a conversation with their audience and to identify their audience’s views about its products and services. There are many Q&A websites that a company can use. A company should have its presence on all of these popular websites in order to answer customer’s queries and ask customers questions. For example, Amazon has answered a total of 238 questions on Answers.com. There are many people who have a lot of questions which need answers and having access to Q&A websites can provide the best solution for addressing an issue.

-          Use Social Media Tools

Technology helps to do everything in a better way and social media marketing is no exception. The use of different social media tools not only improves a company’s social media performance but can also help a company analyze their performance. There are various tools which can help a company to automate its social media presence and make its usage more effective. Using these tools ensures that social media strategies and tactics.

-          Conduct Polls and Surveys

Polls and surveys have been important ways to generate information about audiences for years. They allow a company to not only generate meaningful information but also to engage the audience. As a marketer, if you want to attract more audience with less effort, try using a survey.  Pizza Hut India recently rolled out the following simple poll asking the audience to name a pizza. This not only engaged the audience, but also provided them with an opportunity. 

5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

5 Laws of Social Media Marketing

5 Laws of Social Media Marketing

The Grip of your content and social media marketing can help you elevate your audience and customer base in a very dramatic manner. But if you’re not having any previous experience or insight about it then it can be really challenging for you to boost up your marketing with the help of social media.

It’s really important for you to understand the basic fundamentals of social media marketing as these are the key points for you to start and understand what social media marketing exactly is. 

1. The Law of Listening

The law of listening works immensely as it gives your target audience an inverse effect, for example, the less you talk the more you’ll get to listen. Success with social media and content marketing requires more listening and less talking. This is most important thing for your target audience. Join discussions listen to their needs and interact with them so that you can create a better understanding level with them.

2. The Law of Focus

Focus is the most primary thing one should always follow. It’s always better to specialise in something than to be a wanderer who is still looking for his abilities. A highly focused social media and content marketing strategy is very helpful to build a strong brand strategy as compared to a broad brand strategy. This always have better chances of success.   

3. The Law of Quality

Quality is always on the top instead of quantity. It’s better to have a good amount of online connections who read, follow, share and talk about your brand, strategy and content instead of having numerous connections which never read, share or talk about your brand’s strategy and content. So, keep good quality of connections.

4. The Law of Patience

You need a lot of patience for social media marketing. If you’re looking for overnight success then don’t go for social media marketing as it takes time and efforts to get your target audience. Patience is the only thing you need for social media marketing.

5. The Law of Acknowledgment

Appreciation is the only thing which everyone wants at the end of the day. Building good relations with your audience is quite simple. On Social Media you can do this by acknowledging them. So, always acknowledge every person who reaches to you.