6 Ways to Conquer Facebook Marketing
Talking about social media world
we are living in, it is everywhere around us. One moment we use Facebook and
the other moment we start using twitter or other app like Instagram or Snapchat.
Social media platforms have a massive presence of online users. And this has turned these platforms into a
stage which have huge potential in terms to disseminate information to a larger
section or in other way round to get the public know about the product or
services that we are offering as a business. But game changes when it becomes
business page rather than a personal profile. And to name every single social
media platform we have, has its own set of rule to conquer the platform be it Facebook,
twitter, Instagram or any other Social media platform.
When it comes to promote the
brand and do the marketing for it on the digital platform, we need to have the
set of rules. Facebook has its own
arena, and has its own rules and regulations to stay in the race.
Facebook is a much changed medium
in comparison to what it started with. It has grown bigger and still
growing. There are pages, groups and ads
to look for the marketing thing. But to make the maximum utilization of the
medium varies on several factors. When you have idea of the Facebook tools, you
need to use it to the maximum to get the best return on investment from
Facebook marketing. There are some strategies and rules to be followed for
marketing strategy for Facebook.
Awareness about your
Target Audience
Knowing your target audience on a
specific social media platform like Facebook is necessary to go ahead with the
marketing plan. There comes the role of Facebook demographics and the brand
intelligence about customer’s profile which will help you to know where your
target audience would be. Facebook audience insights further helps you in
getting the minute details about your target audience. This is really helpful
when you need to determine what kind of content would be the effective for your
business.
Selling should not be
on Priority
Facebook algorithm was changed at
the end of the year 2015 favoring the brand content rather the content that
drive sales and thus it changed the way a post should be posted. Facebook wants
the post should have the content that can be seen, read, like and share by the
online users of the Facebook. So a post should not directly aim to sell. Post
the content that helps the brand to put in front of the new eyeballs and extend
the brand awareness on Facebook
Content is the Master Key
Facebook post should engage the
audience and encourage them to participate in your Facebook conversation and
help the brand by sharing the content. Content of posts should update the
consumer and let them help the word. In
order to get the maximum reach, the post content is the most important thing.
On Facebook, here are four ways to present your content i.e. Videos, pictures,
link and the text. As per the study of Socialbaskers, video is the most engaging
content followed by the text, links and pictures. Before posting, do invest
your time to analyze your audience and its behavior towards your business.
Another thing to keep in mind is that post the data that would have the
interest of public. The post should be catchy and should grab attention of your
audience from first three to four words of the post. Online users have less
attention span, so it is wise to maintain the content of post succinct and
useful to the user.
It is also advisable to respond
on the post. It is not fair on your brand image if you are not responding on
your posts if there is anything asked by the user. You need to be frequent in terms of reply if
any conversation is started under your brand page
Pinned Posts
A pinned post shows always at the
top of your business page and would not come down even if you post any new
content. And thus it helps your
potential followers to like your page. If you want to share some information
regarding any campaign or activity, you can pin it and let the users know about
it.
Space out Your Post
Facebook posts should be done at
regular intervals. Post has the chances to make it to the top when your target
audience is the most active. Some research is to be done to know the behavior
of your target audience. In general, the
research concludes that the most appropriate time to post on Facebook is
Thursday or Friday in afternoon 1 to 3 PM. Make a plan for your Facebook posts
and create a road map for covering number of topics. For e.g. if you are in the
fashion industry, you need to post updates about the fashion vogue and all.
Make a content calendar and assign what to post on different days of the week.
Hashtags on
Facebook
Hashtags is not the sure shot
formula to get the maximum number of views. Because on Facebook, post without
hashtags perform better than the posts with hashtags. So you need to consider
the use of hashtag to do the branding on Facebook. Some brands do use Hashtags
because they are synonyms with the brand.
