6 Ways to Conquer Facebook Marketing

           6 Ways to Conquer Facebook Marketing

Talking about social media world we are living in, it is everywhere around us. One moment we use Facebook and the other moment we start using twitter or other app like Instagram or Snapchat. Social media platforms have a massive presence of online users.  And this has turned these platforms into a stage which have huge potential in terms to disseminate information to a larger section or in other way round to get the public know about the product or services that we are offering as a business. But game changes when it becomes business page rather than a personal profile. And to name every single social media platform we have, has its own set of rule to conquer the platform be it Facebook, twitter, Instagram or any other Social media platform.

When it comes to promote the brand and do the marketing for it on the digital platform, we need to have the set of rules.  Facebook has its own arena, and has its own rules and regulations to stay in the race.

Facebook is a much changed medium in comparison to what it started with. It has grown bigger and still growing.  There are pages, groups and ads to look for the marketing thing. But to make the maximum utilization of the medium varies on several factors. When you have idea of the Facebook tools, you need to use it to the maximum to get the best return on investment from Facebook marketing. There are some strategies and rules to be followed for marketing strategy for Facebook.

Awareness about your Target Audience

Knowing your target audience on a specific social media platform like Facebook is necessary to go ahead with the marketing plan. There comes the role of Facebook demographics and the brand intelligence about customer’s profile which will help you to know where your target audience would be. Facebook audience insights further helps you in getting the minute details about your target audience. This is really helpful when you need to determine what kind of content would be the effective for your business.

Selling should not be on Priority

Facebook algorithm was changed at the end of the year 2015 favoring the brand content rather the content that drive sales and thus it changed the way a post should be posted. Facebook wants the post should have the content that can be seen, read, like and share by the online users of the Facebook. So a post should not directly aim to sell. Post the content that helps the brand to put in front of the new eyeballs and extend the brand awareness on Facebook

Content is the Master Key

Facebook post should engage the audience and encourage them to participate in your Facebook conversation and help the brand by sharing the content. Content of posts should update the consumer and let them help the word.  In order to get the maximum reach, the post content is the most important thing. On Facebook, here are four ways to present your content i.e. Videos, pictures, link and the text. As per the study of Socialbaskers, video is the most engaging content followed by the text, links and pictures. Before posting, do invest your time to analyze your audience and its behavior towards your business. Another thing to keep in mind is that post the data that would have the interest of public. The post should be catchy and should grab attention of your audience from first three to four words of the post. Online users have less attention span, so it is wise to maintain the content of post succinct and useful to the user.

It is also advisable to respond on the post. It is not fair on your brand image if you are not responding on your posts if there is anything asked by the user.  You need to be frequent in terms of reply if any conversation is started under your brand page

Pinned Posts

A pinned post shows always at the top of your business page and would not come down even if you post any new content.  And thus it helps your potential followers to like your page. If you want to share some information regarding any campaign or activity, you can pin it and let the users know about it.

Space out Your Post

Facebook posts should be done at regular intervals. Post has the chances to make it to the top when your target audience is the most active. Some research is to be done to know the behavior of your target audience.  In general, the research concludes that the most appropriate time to post on Facebook is Thursday or Friday in afternoon 1 to 3 PM. Make a plan for your Facebook posts and create a road map for covering number of topics. For e.g. if you are in the fashion industry, you need to post updates about the fashion vogue and all. Make a content calendar and assign what to post on different days of the week.

Hashtags on Facebook

Hashtags is not the sure shot formula to get the maximum number of views. Because on Facebook, post without hashtags perform better than the posts with hashtags. So you need to consider the use of hashtag to do the branding on Facebook. Some brands do use Hashtags because they are synonyms with the brand.

Master Your Skills

We live in the digital era, and being in the digital generation, we cannot deny the effect it has on our personal and professional life. Every coin has two sides, similarly, if heads help us to connect around the globe, so tails help the business to grow multifold by using digital marketing. Marketing in this age, is not restricted to the field only. It has increased its arena, which we call Digital Marketing.  Digital Marketer has to have the special skills to get the best outcome.  There are four skills which need to be mastered.

Digital Marketing is itself vast and needs to be implemented in a planned manner with proper execution to achieve the desired outcome.

SEO (Search Engine Optimization) 

In layman language, it is an unpaid practice which helps in getting more traffic to a website using some important keywords in a web search engine result like Google, Yahoo, and Bing etc.  It is a set of techniques, tactics and strategies which results in getting high rank in the result of web search. It also refers to as natural or earned results.  The more high ranking a website have in the search page, the more number of visitors it would have. SEO helps a website to be easily accessed by the search engine and thus, it leads to more number of chances to be found by the search engine. SEO is applicable for all kind of searches be it image search, video search etc.

SEO follows two practices to increase the visibility of a website i.e. white hat and black hat.  In which white hat gives the stable and lasting growth in terms of ranking.  White hat uses quality content development, Optimization and restricting Of Website HTML. It follows the guidelines of a search engine in comparison to Black hat Practice.

Pay-per-click (PPC)

Pay-per-click also known as Cost per click. It is a way to direct traffic or to increase the visitors to a site by paid means. It is an internet advertising process in which website place their company ads in the search engine and pays only for the number of times the ad is clicked. It is referred to as buying the visits to your site rather than getting the traffic organically. It is mostly associated with the top search Engines like Google Ads and Microsoft Bing Ad words. In comparison to the SEO where the emphasis was on key words, here the content sites charges a fixed amount from the advertiser per click. The Social media giants like Facebook and Twitter are also following the Pay per click method.

Websites can also offer PPC ads. Websites advertisements use a Keyword which matches from the advertiser’s keyword list.  These advertisements are also known as Sponsored ads.

Content Managers 

Digital Marketing is nothing without good Content. A website has to be updated with the relevant information. A web content Management is designed to manage the content of the website which is also known as CMSes.  Text, Photos, videos, graphics, maps and codes comes under the web content.

Content on the website should be updated and relevant.  Content plays a pivotal role in Marketing as it fetches results from SEO. Content helps in driving the traffic to the site as the mediums have changed. A large population use tablets and smartphones and search the data.

UX designer and Developer 

UX Designer plays a very important role in building the website. It influences the decision making power by the Information, content, architecture and usability of the website.  UX Designer has the keys to your website. They create the website in such a manner that it meets the needs of both user and business which is known as sweet spot. Sweet spot let the user get what they want and let the business achieve its goals. Designer creates the website by keeping the thinking and behavior of the user in mind.

5 ways to gain mileage through content

In the digital age that we live in, web content has evolved as one of the crucial part. One of the major marketing strategy approaches is creating and publishing appropriate, genuine and valuable content in order to attract audience, further deriving profit. Thus, various business owners opt for content writers who can enhance their online presence through attractive and significant content on their website and other online portals.

However, web content writing can become a very monotonous job especially for someone who is new. Given below are few tactics to enhance your content and increase visibility.

1.     

      Choose Your Platform:

At the very beginning, you need to understand your target audience. Your platform will decide the type of content that you need to frame. If you phrase your content for a specific group of audience, you cannot expect a huge number of readers or followers. You need to know that in this fast paced generation, people would not want to read content that does not interest them or benefit their business. Thus, there are certain norms that you must note – Is your content informative? Is it genuine and free from plagiarism? Do you need to address to casual or professional audience? Therefore, focus on what you intend and create your content accordingly.

2.      Share On Social Media:

If you are looking for genuine followers you need to share engaging and informative content through different social media channels. From Twitter to Google+, LinkedIn to Facebook and from blogs to public forums, a strong content attracts wide followers from across the globe. Inspire people who follow you and give them what interests them, this will further boost your visibility and let you hop into a wider social radar.

Similarly, if you are planning on posting your own blog, you need to draft content that is easily readable. Your content must be attractive enough to make your readers inclined in sharing it. Always remember to make your content sharable.

3.      Be Interactive & Discuss:

Only posting articles and sharing statuses is not enough to enhance your brand or business. A certain article might attain the highest number of readers but you cannot guarantee its consistency. You need to maintain a conversation by managing and replying to the comments on your posts. Interact with your followers, acknowledge their views and opinions and get the masses engaged.

As we all know that social media is a packed out place. Hence, in order to acquire attention you need to be exclusive, innovative, authentic and receptive. A healthy and dynamic discussion always attracts much attention than a standard post.

4.      Connect With Thought Leaders:

If you are planning on publishing an exclusive piece of article or blog, connecting with the thought leaders in your field might advance your reach. Request them to comment on your article. You might not receive everyone’s response, but one share through a thought leader is sure to get you attention. This way, you enter the radar of other reputed audiences. Moreover, if your approach is inconspicuous and indisputable, they might also share and spread your content amongst other renowned readers. This is one of the best ways to reach out for audience within your target group.

5.      Optimize With Keywords

Keyword is the key to increase visibility of your content in any search engines. Try using the right and required keywords on your article to be found easily through Google. Implement SEO to optimize your content. You need to remember that content marketing does not end with drafting the content. If you want to acquire the best profitable result for you or your business, through your content you need to increase its visibility through the right words. Therefore, understand your audience and draft your content accordingly with the perfect keywords.

To conclude, content writing is an art. Writing for the web maybe your forte, but you need to understand that SEO optimization needs some extra bit of fundamental understanding. Your visibility and reach depends on the quality of your content and SEO. So, make them interesting and let it grab attention!