5 Ways to Run Social Media Contest

5 Ways to Run Social Media Contest

Social media contests are the most trending activity on social media. In a way we can say that contest is one of the most emerging way to increase footfall on your social media platform. Running a social media contest is a new way which boost up your business, also it increase list of subscribers, get new twitter and facebook followers plus one can get more re-tweets and likes on the page and can create a fun experience in the process. In this blog, we are sharing 5 recommendations, choices for you to consider, and options to keep in mind when you’re running or going to run a social media contest for your own business.

-           Know what you want

Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? Knowing what your goals are will guide the process.

-          Choose the type of contest
     
      Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.

-          Decide how long the Contest will Run

If you’re running a photo or video contest, stretch contests out longer by having several rounds of voting. Even if you don’t have a huge budget but just want to spur some engagement, you can also do a flash contest. These contests – often one-day contests done every week or two – brings small bursts of engagement without emptying your marketing budget.

-          Choose a Platform

Decide whether you want the contest to run on Facebook, Pinterest, Instagram, Twitter, etc. Choose one and stick to it, though you can still cross-promote your contest on other social networks. Want an all-encompassing campaign? Popular options for contests include Rafflecopter, Offerpop, Votigo, PunchTab, PromoSimple and Giveaway Tool. Many have free trial plans or versions that are free for up to a specified number of entries. Some have forms and templates.

-          Create a plan for Artwork

Depending on which platform you use, you may need to set aside some time and resources to create artwork for the contest. Some images need to be customized for different platforms.

5 Ways to Maintain Your SEO Rankings after Reaching the Top

5 Ways to Maintain Your SEO Rankings after Reaching the Top

If you are going through this blog, you’re probably on the way to your success. Your website has achieved the desired number one spot in the search results for its targeted keyword. Now, when people type in what you want them to type in, the first thing they see is your website. Yes, it must feel really good, but does it mean that your job ends here? Certainly not! Even if you have reached the top, you must maintain your SEO rankings and this still requires a lot of work.

Your rankings will always require attention and this is exactly why we have decided to provide you with 5 useful tips about maintaining them at the top.

-          Google Analytics

Use Google analytics intelligence events to track the visitors on your website. If you have a website and are ranked number one, you surely know about Google Analytics. However, you may have heard of this tool but only the most experienced marketers know everything it offers. Google Analytics has a feature called Intelligence Events. This feature will allow you to monitor the changes that occur in your analytics and will virtually alert you if your traffic has changed. Additionally, Intelligence Events has the ability to let you specify your own alerts. Now you get the chance to configure a program to notify you if your revenue changes.

-          Internal Linking 

When you lead your website to the top, you must have spent a lot of time on internal linking. Now you probably have a post or two that are ranked extremely high for some particular keyword and this is why you have to link to your content yourself. When doing this, make sure that you don’t overdo it. Google tends to see overabundance of links as an unnatural thing and may penalize you for it. The best strategy to use is the one that seems most natural. This is why you should use every chance to link back to the post in the number one position when producing new content but remember to mix the anchor text in order to not use the same word or the same phrase when linking back.

-          Maintain Speed

Always maintain the speed of rankings it inversely depends on site speed (Check your site speed here) and you already know it. A part of the reasons why you are so high in the SEO list is undeniably the speed of your site. But, as you get on a higher level, your site is growing too and more and more plug-in, content and widgets are added to it. Do not lose the top spot by overwhelming your website and slowing it down. Make sure that the technology you are using is caching in order to prevent reloads and help speed up site load times. Also, your images have to be optimized for websites. Use Photoshop to save images that are optimized. If you want to get information about the speed of your site, use Google Analytics and the Google page speed tool. This can also provide you with some advice on how to speed up your site.

-          Optimize  Title and Description

When on the top, make sure that no one brings you down. Make sure that your link is more clickable than those of your competition and do this by analyzing your click-through-rate. There is a tool to help you do this and its name is Google Webmasters. If you notice that the CTR for a certain keyword is dropping, there is a chance that your rank will drop too. This is why you optimize your title and the meta description.

-          Focus on Generated Content

Focus on user-generated content User-generated content is the content that appears in the forms of reviews and feedback. Try to encourage this because it builds loyalty to your site and people tend to re-visit a site they started a discussion on.

5 Social Media Campaign Ideas for 2017

5 Social Media Campaign Ideas for 2017

These days’ social media marketers can influence sentiments of anyone very easily as its having a good reach all across the globe. When we talk about the social media campaigns, one should always make sure that developing a trust and validity thing with the client is the most important work which needs to be follow. Also,

being a social media marketer or an agency you must inject creativity, innovation, and uniqueness while planning a social media campaign.

Let’s start with exploring few of the most impeccable ideas for crafting unmatched social media campaigns. Come up with a brilliant campaign to draw more users and convert them into customers for your business.

1.       Promote a Social Cause 

In order to produce some incredible user engagement with your social media campaign, you must focus on designing the one idea that promotes a social cause. This kind of campaign lets the target audience engaged with your brand by running one of its kind contest and you are also capable of fulfilling a noble cause like charity or funding for a non-profit organization. You can browse the web and you’ll get “N” number of ideas by NGO’s who have used this strategy and boosted their marketing presence.

2.        Start Seasonal Fan Contest

Launching a seasonal fan contest campaign can do wonders for your marketing plan. It not only gives ready-made content, in fact, it brings tremendous user engagement and brand exposure. When you encourage your social media followers (whether on Facebook, Twitter or Instagram) to participate in the campaign using your brand based hashtag, it automatically leverages on boosted engagement. It builds credibility and loyalty of audience with your brand.

3.       Giveaway Announcements

If you want to invoke a new enthusiasm in your followers, start a comment giveaway contest. It will charge them up and will boost engagement on your page. This opportunity compels fans to get engaged with your brand. Moreover, in order to find out the right answers, they will also visit the website. So, there will be an increased traffic to the site as well.

4.       Campaigns With Blend Of Emotions

You can do this by creating lovely videos having an emotional touch or photos, pins, tweets etc. Like one of the most renowned brand Burberry had done a few years back with their social media campaign ‘From London with Love’. The campaign was crafted telling a story of a young couple falling in love. And the brand did a wonderful job by designing an amazing and emotional video. The campaign got viral and the video received millions of views on YouTube.

5.       Video Based Campaign 

The video is the top most shareable content form on Social Media. And when it comes to social media campaigns, the best ones include video-based campaigns in some way. Include the fun filled or informative videos that audience may find interesting to be shared. Many brands use this strategy in promoting their brand and to take it reach on the next level.

5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

5 Laws of Social Media Marketing

5 Laws of Social Media Marketing

The Grip of your content and social media marketing can help you elevate your audience and customer base in a very dramatic manner. But if you’re not having any previous experience or insight about it then it can be really challenging for you to boost up your marketing with the help of social media.

It’s really important for you to understand the basic fundamentals of social media marketing as these are the key points for you to start and understand what social media marketing exactly is. 

1. The Law of Listening

The law of listening works immensely as it gives your target audience an inverse effect, for example, the less you talk the more you’ll get to listen. Success with social media and content marketing requires more listening and less talking. This is most important thing for your target audience. Join discussions listen to their needs and interact with them so that you can create a better understanding level with them.

2. The Law of Focus

Focus is the most primary thing one should always follow. It’s always better to specialise in something than to be a wanderer who is still looking for his abilities. A highly focused social media and content marketing strategy is very helpful to build a strong brand strategy as compared to a broad brand strategy. This always have better chances of success.   

3. The Law of Quality

Quality is always on the top instead of quantity. It’s better to have a good amount of online connections who read, follow, share and talk about your brand, strategy and content instead of having numerous connections which never read, share or talk about your brand’s strategy and content. So, keep good quality of connections.

4. The Law of Patience

You need a lot of patience for social media marketing. If you’re looking for overnight success then don’t go for social media marketing as it takes time and efforts to get your target audience. Patience is the only thing you need for social media marketing.

5. The Law of Acknowledgment

Appreciation is the only thing which everyone wants at the end of the day. Building good relations with your audience is quite simple. On Social Media you can do this by acknowledging them. So, always acknowledge every person who reaches to you.