5 Ways to Maintain Your SEO Rankings after Reaching the Top

5 Ways to Maintain Your SEO Rankings after Reaching the Top

If you are going through this blog, you’re probably on the way to your success. Your website has achieved the desired number one spot in the search results for its targeted keyword. Now, when people type in what you want them to type in, the first thing they see is your website. Yes, it must feel really good, but does it mean that your job ends here? Certainly not! Even if you have reached the top, you must maintain your SEO rankings and this still requires a lot of work.

Your rankings will always require attention and this is exactly why we have decided to provide you with 5 useful tips about maintaining them at the top.

-          Google Analytics

Use Google analytics intelligence events to track the visitors on your website. If you have a website and are ranked number one, you surely know about Google Analytics. However, you may have heard of this tool but only the most experienced marketers know everything it offers. Google Analytics has a feature called Intelligence Events. This feature will allow you to monitor the changes that occur in your analytics and will virtually alert you if your traffic has changed. Additionally, Intelligence Events has the ability to let you specify your own alerts. Now you get the chance to configure a program to notify you if your revenue changes.

-          Internal Linking 

When you lead your website to the top, you must have spent a lot of time on internal linking. Now you probably have a post or two that are ranked extremely high for some particular keyword and this is why you have to link to your content yourself. When doing this, make sure that you don’t overdo it. Google tends to see overabundance of links as an unnatural thing and may penalize you for it. The best strategy to use is the one that seems most natural. This is why you should use every chance to link back to the post in the number one position when producing new content but remember to mix the anchor text in order to not use the same word or the same phrase when linking back.

-          Maintain Speed

Always maintain the speed of rankings it inversely depends on site speed (Check your site speed here) and you already know it. A part of the reasons why you are so high in the SEO list is undeniably the speed of your site. But, as you get on a higher level, your site is growing too and more and more plug-in, content and widgets are added to it. Do not lose the top spot by overwhelming your website and slowing it down. Make sure that the technology you are using is caching in order to prevent reloads and help speed up site load times. Also, your images have to be optimized for websites. Use Photoshop to save images that are optimized. If you want to get information about the speed of your site, use Google Analytics and the Google page speed tool. This can also provide you with some advice on how to speed up your site.

-          Optimize  Title and Description

When on the top, make sure that no one brings you down. Make sure that your link is more clickable than those of your competition and do this by analyzing your click-through-rate. There is a tool to help you do this and its name is Google Webmasters. If you notice that the CTR for a certain keyword is dropping, there is a chance that your rank will drop too. This is why you optimize your title and the meta description.

-          Focus on Generated Content

Focus on user-generated content User-generated content is the content that appears in the forms of reviews and feedback. Try to encourage this because it builds loyalty to your site and people tend to re-visit a site they started a discussion on.

5 Social Media Campaign Ideas for 2017

5 Social Media Campaign Ideas for 2017

These days’ social media marketers can influence sentiments of anyone very easily as its having a good reach all across the globe. When we talk about the social media campaigns, one should always make sure that developing a trust and validity thing with the client is the most important work which needs to be follow. Also,

being a social media marketer or an agency you must inject creativity, innovation, and uniqueness while planning a social media campaign.

Let’s start with exploring few of the most impeccable ideas for crafting unmatched social media campaigns. Come up with a brilliant campaign to draw more users and convert them into customers for your business.

1.       Promote a Social Cause 

In order to produce some incredible user engagement with your social media campaign, you must focus on designing the one idea that promotes a social cause. This kind of campaign lets the target audience engaged with your brand by running one of its kind contest and you are also capable of fulfilling a noble cause like charity or funding for a non-profit organization. You can browse the web and you’ll get “N” number of ideas by NGO’s who have used this strategy and boosted their marketing presence.

2.        Start Seasonal Fan Contest

Launching a seasonal fan contest campaign can do wonders for your marketing plan. It not only gives ready-made content, in fact, it brings tremendous user engagement and brand exposure. When you encourage your social media followers (whether on Facebook, Twitter or Instagram) to participate in the campaign using your brand based hashtag, it automatically leverages on boosted engagement. It builds credibility and loyalty of audience with your brand.

3.       Giveaway Announcements

If you want to invoke a new enthusiasm in your followers, start a comment giveaway contest. It will charge them up and will boost engagement on your page. This opportunity compels fans to get engaged with your brand. Moreover, in order to find out the right answers, they will also visit the website. So, there will be an increased traffic to the site as well.

4.       Campaigns With Blend Of Emotions

You can do this by creating lovely videos having an emotional touch or photos, pins, tweets etc. Like one of the most renowned brand Burberry had done a few years back with their social media campaign ‘From London with Love’. The campaign was crafted telling a story of a young couple falling in love. And the brand did a wonderful job by designing an amazing and emotional video. The campaign got viral and the video received millions of views on YouTube.

5.       Video Based Campaign 

The video is the top most shareable content form on Social Media. And when it comes to social media campaigns, the best ones include video-based campaigns in some way. Include the fun filled or informative videos that audience may find interesting to be shared. Many brands use this strategy in promoting their brand and to take it reach on the next level.

5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

6 Ways to Conquer Facebook Marketing

           6 Ways to Conquer Facebook Marketing

Talking about social media world we are living in, it is everywhere around us. One moment we use Facebook and the other moment we start using twitter or other app like Instagram or Snapchat. Social media platforms have a massive presence of online users.  And this has turned these platforms into a stage which have huge potential in terms to disseminate information to a larger section or in other way round to get the public know about the product or services that we are offering as a business. But game changes when it becomes business page rather than a personal profile. And to name every single social media platform we have, has its own set of rule to conquer the platform be it Facebook, twitter, Instagram or any other Social media platform.

When it comes to promote the brand and do the marketing for it on the digital platform, we need to have the set of rules.  Facebook has its own arena, and has its own rules and regulations to stay in the race.

Facebook is a much changed medium in comparison to what it started with. It has grown bigger and still growing.  There are pages, groups and ads to look for the marketing thing. But to make the maximum utilization of the medium varies on several factors. When you have idea of the Facebook tools, you need to use it to the maximum to get the best return on investment from Facebook marketing. There are some strategies and rules to be followed for marketing strategy for Facebook.

Awareness about your Target Audience

Knowing your target audience on a specific social media platform like Facebook is necessary to go ahead with the marketing plan. There comes the role of Facebook demographics and the brand intelligence about customer’s profile which will help you to know where your target audience would be. Facebook audience insights further helps you in getting the minute details about your target audience. This is really helpful when you need to determine what kind of content would be the effective for your business.

Selling should not be on Priority

Facebook algorithm was changed at the end of the year 2015 favoring the brand content rather the content that drive sales and thus it changed the way a post should be posted. Facebook wants the post should have the content that can be seen, read, like and share by the online users of the Facebook. So a post should not directly aim to sell. Post the content that helps the brand to put in front of the new eyeballs and extend the brand awareness on Facebook

Content is the Master Key

Facebook post should engage the audience and encourage them to participate in your Facebook conversation and help the brand by sharing the content. Content of posts should update the consumer and let them help the word.  In order to get the maximum reach, the post content is the most important thing. On Facebook, here are four ways to present your content i.e. Videos, pictures, link and the text. As per the study of Socialbaskers, video is the most engaging content followed by the text, links and pictures. Before posting, do invest your time to analyze your audience and its behavior towards your business. Another thing to keep in mind is that post the data that would have the interest of public. The post should be catchy and should grab attention of your audience from first three to four words of the post. Online users have less attention span, so it is wise to maintain the content of post succinct and useful to the user.

It is also advisable to respond on the post. It is not fair on your brand image if you are not responding on your posts if there is anything asked by the user.  You need to be frequent in terms of reply if any conversation is started under your brand page

Pinned Posts

A pinned post shows always at the top of your business page and would not come down even if you post any new content.  And thus it helps your potential followers to like your page. If you want to share some information regarding any campaign or activity, you can pin it and let the users know about it.

Space out Your Post

Facebook posts should be done at regular intervals. Post has the chances to make it to the top when your target audience is the most active. Some research is to be done to know the behavior of your target audience.  In general, the research concludes that the most appropriate time to post on Facebook is Thursday or Friday in afternoon 1 to 3 PM. Make a plan for your Facebook posts and create a road map for covering number of topics. For e.g. if you are in the fashion industry, you need to post updates about the fashion vogue and all. Make a content calendar and assign what to post on different days of the week.

Hashtags on Facebook

Hashtags is not the sure shot formula to get the maximum number of views. Because on Facebook, post without hashtags perform better than the posts with hashtags. So you need to consider the use of hashtag to do the branding on Facebook. Some brands do use Hashtags because they are synonyms with the brand.