5 Ways to Run Social Media Contest

5 Ways to Run Social Media Contest

Social media contests are the most trending activity on social media. In a way we can say that contest is one of the most emerging way to increase footfall on your social media platform. Running a social media contest is a new way which boost up your business, also it increase list of subscribers, get new twitter and facebook followers plus one can get more re-tweets and likes on the page and can create a fun experience in the process. In this blog, we are sharing 5 recommendations, choices for you to consider, and options to keep in mind when you’re running or going to run a social media contest for your own business.

-           Know what you want

Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? Knowing what your goals are will guide the process.

-          Choose the type of contest
     
      Sweepstakes contests are the easiest to enter, with the lowest barrier of entry. Photo or video contests with fan votes get the most engagement. Caption contests or quiz contests are other options. Winners can be randomly selected, picked by you or a panel of judges you select, or voted on by other readers.

-          Decide how long the Contest will Run

If you’re running a photo or video contest, stretch contests out longer by having several rounds of voting. Even if you don’t have a huge budget but just want to spur some engagement, you can also do a flash contest. These contests – often one-day contests done every week or two – brings small bursts of engagement without emptying your marketing budget.

-          Choose a Platform

Decide whether you want the contest to run on Facebook, Pinterest, Instagram, Twitter, etc. Choose one and stick to it, though you can still cross-promote your contest on other social networks. Want an all-encompassing campaign? Popular options for contests include Rafflecopter, Offerpop, Votigo, PunchTab, PromoSimple and Giveaway Tool. Many have free trial plans or versions that are free for up to a specified number of entries. Some have forms and templates.

-          Create a plan for Artwork

Depending on which platform you use, you may need to set aside some time and resources to create artwork for the contest. Some images need to be customized for different platforms.

5 Social Media Marketing Trends

2016 turns out to be a wonderful year for all the social media marketing industry. Trends of social media marketing has changed a lot in this year. People from different age groups warmly welcomed the new technology to enter their world. Social media is now providing new shortcuts and easy steps in this era of technology, especially to the people who use it as a tool of marketing.

Here are few new social media marketing trends which people are using worldwide to create a better communication level with audience.

Click Bait

Very few of you is familiar to this term but a lot of people are not aware of what click bait is and how it works. Click bait is an expressing term which describes the web content, the aim of click bait is to generate online advertising resources, which mainly focused on the quality and authenticity of the content. In simple words click bait consists sensational headlines and eye catching pictures to attract clicks. Click bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Inter Platform Connect

Inter Platform Connect is a simple name which basically refers to social media websites and the main aim of social media website is to connect people with each other. It’s been quiet long that social media websites are gaining good hype. People wants to share, express and communicate with the help of social media website. Similarly, for social media marketing it works like a bridge which connects your brand with people and develop a relationship of trust.

Carousel Ads

People these days are so indulged with social media marketing also in this year we have observed a number of people who are getting influenced by the Carousel ads. Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product. It’s not a new feature on social media but in past one year people used it so frequently to grow their business and to gain followers.

Promotions

Let’s start with history, in the past we use to do the promotions by usually going out and telling each and every person about the product to create word of mouth among people. By doing promotions we raise the number of customers and make them aware about the brand, to generate sales and to create loyalty towards the brand. But social media marketing changed the entire concept of the promotions as the brands started doing promotions online and promoting the products in the social media groups. Social media marketing created a scenario in which the communication between the customer and brand develops online.

Stay Live

When it comes to social media marketing then one should always stay live and updated on the social media this is the new funda of google generation. Similarly few social media websites comes up with the concept of stories and live videos in which the people started updating about their life. It gives a positive start to the social media marketers, brands started putting live videos and stories of their products and new releases. This trend gave birth to a new way of marketing on social media websites.