Thursday 1 June 2017

5 Social Media Campaign Ideas for 2017



5 Social Media Campaign Ideas for 2017

These days’ social media marketers can influence sentiments of anyone very easily as its having a good reach all across the globe. When we talk about the social media campaigns, one should always make sure that developing a trust and validity thing with the client is the most important work which needs to be follow. Also,
being a social media marketer or an agency you must inject creativity, innovation, and uniqueness while planning a social media campaign.
Let’s start with exploring few of the most impeccable ideas for crafting unmatched social media campaigns. Come up with a brilliant campaign to draw more users and convert them into customers for your business.

1.       Promote a Social Cause 

In order to produce some incredible user engagement with your social media campaign, you must focus on designing the one idea that promotes a social cause. This kind of campaign lets the target audience engaged with your brand by running one of its kind contest and you are also capable of fulfilling a noble cause like charity or funding for a non-profit organization. You can browse the web and you’ll get “N” number of ideas by NGO’s who have used this strategy and boosted their marketing presence.

2.        Start Seasonal Fan Contest

Launching a seasonal fan contest campaign can do wonders for your marketing plan. It not only gives ready-made content, in fact, it brings tremendous user engagement and brand exposure. When you encourage your social media followers (whether on Facebook, Twitter or Instagram) to participate in the campaign using your brand based hashtag, it automatically leverages on boosted engagement. It builds credibility and loyalty of audience with your brand.

3.       Giveaway Announcements

If you want to invoke a new enthusiasm in your followers, start a comment giveaway contest. It will charge them up and will boost engagement on your page. This opportunity compels fans to get engaged with your brand. Moreover, in order to find out the right answers, they will also visit the website. So, there will be an increased traffic to the site as well.

4.       Campaigns With Blend Of Emotions

You can do this by creating lovely videos having an emotional touch or photos, pins, tweets etc. Like one of the most renowned brand Burberry had done a few years back with their social media campaign ‘From London with Love’. The campaign was crafted telling a story of a young couple falling in love. And the brand did a wonderful job by designing an amazing and emotional video. The campaign got viral and the video received millions of views on YouTube.

5.       Video Based Campaign 

The video is the top most shareable content form on Social Media. And when it comes to social media campaigns, the best ones include video-based campaigns in some way. Include the fun filled or informative videos that audience may find interesting to be shared. Many brands use this strategy in promoting their brand and to take it reach on the next level.

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