5 Ways to Maintain Your SEO Rankings after Reaching the Top

5 Ways to Maintain Your SEO Rankings after Reaching the Top

If you are going through this blog, you’re probably on the way to your success. Your website has achieved the desired number one spot in the search results for its targeted keyword. Now, when people type in what you want them to type in, the first thing they see is your website. Yes, it must feel really good, but does it mean that your job ends here? Certainly not! Even if you have reached the top, you must maintain your SEO rankings and this still requires a lot of work.

Your rankings will always require attention and this is exactly why we have decided to provide you with 5 useful tips about maintaining them at the top.

-          Google Analytics

Use Google analytics intelligence events to track the visitors on your website. If you have a website and are ranked number one, you surely know about Google Analytics. However, you may have heard of this tool but only the most experienced marketers know everything it offers. Google Analytics has a feature called Intelligence Events. This feature will allow you to monitor the changes that occur in your analytics and will virtually alert you if your traffic has changed. Additionally, Intelligence Events has the ability to let you specify your own alerts. Now you get the chance to configure a program to notify you if your revenue changes.

-          Internal Linking 

When you lead your website to the top, you must have spent a lot of time on internal linking. Now you probably have a post or two that are ranked extremely high for some particular keyword and this is why you have to link to your content yourself. When doing this, make sure that you don’t overdo it. Google tends to see overabundance of links as an unnatural thing and may penalize you for it. The best strategy to use is the one that seems most natural. This is why you should use every chance to link back to the post in the number one position when producing new content but remember to mix the anchor text in order to not use the same word or the same phrase when linking back.

-          Maintain Speed

Always maintain the speed of rankings it inversely depends on site speed (Check your site speed here) and you already know it. A part of the reasons why you are so high in the SEO list is undeniably the speed of your site. But, as you get on a higher level, your site is growing too and more and more plug-in, content and widgets are added to it. Do not lose the top spot by overwhelming your website and slowing it down. Make sure that the technology you are using is caching in order to prevent reloads and help speed up site load times. Also, your images have to be optimized for websites. Use Photoshop to save images that are optimized. If you want to get information about the speed of your site, use Google Analytics and the Google page speed tool. This can also provide you with some advice on how to speed up your site.

-          Optimize  Title and Description

When on the top, make sure that no one brings you down. Make sure that your link is more clickable than those of your competition and do this by analyzing your click-through-rate. There is a tool to help you do this and its name is Google Webmasters. If you notice that the CTR for a certain keyword is dropping, there is a chance that your rank will drop too. This is why you optimize your title and the meta description.

-          Focus on Generated Content

Focus on user-generated content User-generated content is the content that appears in the forms of reviews and feedback. Try to encourage this because it builds loyalty to your site and people tend to re-visit a site they started a discussion on.

5 Social Media Campaign Ideas for 2017

5 Social Media Campaign Ideas for 2017

These days’ social media marketers can influence sentiments of anyone very easily as its having a good reach all across the globe. When we talk about the social media campaigns, one should always make sure that developing a trust and validity thing with the client is the most important work which needs to be follow. Also,

being a social media marketer or an agency you must inject creativity, innovation, and uniqueness while planning a social media campaign.

Let’s start with exploring few of the most impeccable ideas for crafting unmatched social media campaigns. Come up with a brilliant campaign to draw more users and convert them into customers for your business.

1.       Promote a Social Cause 

In order to produce some incredible user engagement with your social media campaign, you must focus on designing the one idea that promotes a social cause. This kind of campaign lets the target audience engaged with your brand by running one of its kind contest and you are also capable of fulfilling a noble cause like charity or funding for a non-profit organization. You can browse the web and you’ll get “N” number of ideas by NGO’s who have used this strategy and boosted their marketing presence.

2.        Start Seasonal Fan Contest

Launching a seasonal fan contest campaign can do wonders for your marketing plan. It not only gives ready-made content, in fact, it brings tremendous user engagement and brand exposure. When you encourage your social media followers (whether on Facebook, Twitter or Instagram) to participate in the campaign using your brand based hashtag, it automatically leverages on boosted engagement. It builds credibility and loyalty of audience with your brand.

3.       Giveaway Announcements

If you want to invoke a new enthusiasm in your followers, start a comment giveaway contest. It will charge them up and will boost engagement on your page. This opportunity compels fans to get engaged with your brand. Moreover, in order to find out the right answers, they will also visit the website. So, there will be an increased traffic to the site as well.

4.       Campaigns With Blend Of Emotions

You can do this by creating lovely videos having an emotional touch or photos, pins, tweets etc. Like one of the most renowned brand Burberry had done a few years back with their social media campaign ‘From London with Love’. The campaign was crafted telling a story of a young couple falling in love. And the brand did a wonderful job by designing an amazing and emotional video. The campaign got viral and the video received millions of views on YouTube.

5.       Video Based Campaign 

The video is the top most shareable content form on Social Media. And when it comes to social media campaigns, the best ones include video-based campaigns in some way. Include the fun filled or informative videos that audience may find interesting to be shared. Many brands use this strategy in promoting their brand and to take it reach on the next level.

5 Ways Social Media Marketing can help you Grow Your Business

This is the high time when we should start discussing about social media marketing. Social media marketing is a process of gaining website traffic through social media sites. It usually center on efforts to create content which attracts attention and encourages readers to share it with their social networks. To some businessmen, it is the next big thing, a temporary but yet one of the most powerful strategy to grow their business these days. 

1.       Branding

When you have a presence on social media website, you make it obvious to your customer to find you and to connect with you. Social media marketing helps you to create word of mouth like people share your brand online and put reviews on it which helps you to grow your business easily and effectively. 

2.       Loyalty

The quality of being loyal is very important especially when it comes to your business. One should always keep effective social media marketing strategy to provide their audience with good and direct response or by different types of hashtags, as hashtags are so in trend these days. This will help the audience to trust you and build a better understanding with you. As trust and understanding is two of the most important elements of any purchase decision. 

3.       Services

When you connect with your customers on social media you always have to be so attentive and responsive so that they can connect with you easily as on social media you can’t connect with everyone individually so your services should upgrade time to time in manner to satisfy your customers. 

4.       Increase Ranking

One of the benefit of social media marketing is the more number of shares and likes your brand will receive the higher your ranking will be. One can put key words in the content so that search engines can search it fast. Good social media strategy leads to great search engine results.

5.       Eagle Eye

Always keep an eye on your competitors what they are doing on social media and how they are upgrading their business on social media. By following this regularly one can easily build up their strategies easily. Also you can improve your content, key words and hashtags which are not there in your competitor strategies.