5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

5 ways to gain mileage through content

In the digital age that we live in, web content has evolved as one of the crucial part. One of the major marketing strategy approaches is creating and publishing appropriate, genuine and valuable content in order to attract audience, further deriving profit. Thus, various business owners opt for content writers who can enhance their online presence through attractive and significant content on their website and other online portals.

However, web content writing can become a very monotonous job especially for someone who is new. Given below are few tactics to enhance your content and increase visibility.

1.     

      Choose Your Platform:

At the very beginning, you need to understand your target audience. Your platform will decide the type of content that you need to frame. If you phrase your content for a specific group of audience, you cannot expect a huge number of readers or followers. You need to know that in this fast paced generation, people would not want to read content that does not interest them or benefit their business. Thus, there are certain norms that you must note – Is your content informative? Is it genuine and free from plagiarism? Do you need to address to casual or professional audience? Therefore, focus on what you intend and create your content accordingly.

2.      Share On Social Media:

If you are looking for genuine followers you need to share engaging and informative content through different social media channels. From Twitter to Google+, LinkedIn to Facebook and from blogs to public forums, a strong content attracts wide followers from across the globe. Inspire people who follow you and give them what interests them, this will further boost your visibility and let you hop into a wider social radar.

Similarly, if you are planning on posting your own blog, you need to draft content that is easily readable. Your content must be attractive enough to make your readers inclined in sharing it. Always remember to make your content sharable.

3.      Be Interactive & Discuss:

Only posting articles and sharing statuses is not enough to enhance your brand or business. A certain article might attain the highest number of readers but you cannot guarantee its consistency. You need to maintain a conversation by managing and replying to the comments on your posts. Interact with your followers, acknowledge their views and opinions and get the masses engaged.

As we all know that social media is a packed out place. Hence, in order to acquire attention you need to be exclusive, innovative, authentic and receptive. A healthy and dynamic discussion always attracts much attention than a standard post.

4.      Connect With Thought Leaders:

If you are planning on publishing an exclusive piece of article or blog, connecting with the thought leaders in your field might advance your reach. Request them to comment on your article. You might not receive everyone’s response, but one share through a thought leader is sure to get you attention. This way, you enter the radar of other reputed audiences. Moreover, if your approach is inconspicuous and indisputable, they might also share and spread your content amongst other renowned readers. This is one of the best ways to reach out for audience within your target group.

5.      Optimize With Keywords

Keyword is the key to increase visibility of your content in any search engines. Try using the right and required keywords on your article to be found easily through Google. Implement SEO to optimize your content. You need to remember that content marketing does not end with drafting the content. If you want to acquire the best profitable result for you or your business, through your content you need to increase its visibility through the right words. Therefore, understand your audience and draft your content accordingly with the perfect keywords.

To conclude, content writing is an art. Writing for the web maybe your forte, but you need to understand that SEO optimization needs some extra bit of fundamental understanding. Your visibility and reach depends on the quality of your content and SEO. So, make them interesting and let it grab attention!