5 Essential Social Media Marketing Tools

5 Essential Social Media Marketing Tools

Social Media is very much welcoming for everyone. Especially when you’re running an advertising agency or managing social media accounts. Managing too many social media accounts at one time can create bit problem for people sometimes but technology has gifted us with the best in the face social media marketing tools. Social media marketing tools are specially designed to manage the things and posts for social media websites.

The tools we will be mention below are slightly different from each other but work in the same manner. Choose the one that are best for you our fit in your needs.  

1.       Hootsuite 

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns. Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities.

2.       Agora Pulse 

The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.

3.       Post Planner 

Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.

4.       EveryPost 

EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

5.       Crowd Booster 

Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

5 Social Media Marketing Trends

2016 turns out to be a wonderful year for all the social media marketing industry. Trends of social media marketing has changed a lot in this year. People from different age groups warmly welcomed the new technology to enter their world. Social media is now providing new shortcuts and easy steps in this era of technology, especially to the people who use it as a tool of marketing.

Here are few new social media marketing trends which people are using worldwide to create a better communication level with audience.

Click Bait

Very few of you is familiar to this term but a lot of people are not aware of what click bait is and how it works. Click bait is an expressing term which describes the web content, the aim of click bait is to generate online advertising resources, which mainly focused on the quality and authenticity of the content. In simple words click bait consists sensational headlines and eye catching pictures to attract clicks. Click bait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Inter Platform Connect

Inter Platform Connect is a simple name which basically refers to social media websites and the main aim of social media website is to connect people with each other. It’s been quiet long that social media websites are gaining good hype. People wants to share, express and communicate with the help of social media website. Similarly, for social media marketing it works like a bridge which connects your brand with people and develop a relationship of trust.

Carousel Ads

People these days are so indulged with social media marketing also in this year we have observed a number of people who are getting influenced by the Carousel ads. Carousel ads are an ad format by which several product images are displayed and rotate within the banner. The consumer can have interaction with each product. It’s not a new feature on social media but in past one year people used it so frequently to grow their business and to gain followers.

Promotions

Let’s start with history, in the past we use to do the promotions by usually going out and telling each and every person about the product to create word of mouth among people. By doing promotions we raise the number of customers and make them aware about the brand, to generate sales and to create loyalty towards the brand. But social media marketing changed the entire concept of the promotions as the brands started doing promotions online and promoting the products in the social media groups. Social media marketing created a scenario in which the communication between the customer and brand develops online.

Stay Live

When it comes to social media marketing then one should always stay live and updated on the social media this is the new funda of google generation. Similarly few social media websites comes up with the concept of stories and live videos in which the people started updating about their life. It gives a positive start to the social media marketers, brands started putting live videos and stories of their products and new releases. This trend gave birth to a new way of marketing on social media websites.